5 ways your design and business can do less harm and more good



Why is life-centred design important?

While human-centred design has made some really wonderful differences for many humans, it was always meant to be sustainably-minded and fully inclusive. But it got hijacked by unrestrained capitalism that created a destructive business-focused way of living that dominated the world.

3 ways your everyday design and business actions may be contributing to the climate crisis and social injustice:

  1. Designing solely for human needs and profit, without considering the broader environmental and social impacts throughout a project's ecosystem and product lifecycles
  2. Designing exclusively for a narrow segment of the human population, without comprehensive integration of inclusivity and accessibility considerations, perpetuates biases, marginalisation, and environmental and social injustices throughout business and product lifecycles, exacerbating global inequality and perpetuating systemic discrimination.
  3. Designing solely for profit and economic growth overlooks the holistic well-being of societies, environments, and interrelationships, perpetuating a disconnect between economic success and the health of communities and the planet.

5 ways your design and business can do less harm and more good...

  1. Ecosystem mapping—Zooming in and out during design and business activities to map and respect the greater ecosystem your activities belong to and impact
  2. Circular, sustainable, and inclusive design—optimise the circularity, sustainability, and inclusivity of your activities and products to take less from the world and to reduce waste, pollution, and exclusion
  3. Non-human and non-user personas—Create personas for the environments, animals, and people impacted by your activities to give them a voice in your projects
  4. Global initiatives—align with global initiatives to connect more deeply with the greatest ecosystem we are all part of, Planet Earth
  5. Monitoring—stay with your innovations by setting measurable metrics enabling continuous improvement and innovation

The Life-centred Design Foundations Online Course introduces you to these 5 strategies in just 6 weeks!

📅 Key Dates

  • 11th May—Enrolments close
  • 14th May—Course Starts!

Until next time!

Damien Lutz

Founder of Life-centred Design Lab and futurecouting.com.au

1-11 Hunter St, Sydney, NSW 2017
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